Wine Bar Marketing Enhances a Growing Trend
Click here for the greatest private party menu in NYC, hands down!! Thanks for visiting!
The restaurant industry has gone through considerable upheaval and change in the last ten years in an ongoing effort to keep people coming through the doors and provide innovation. Part of this change has involved the creation of a market specifically catered to wine enthusiasts and thus wine bar marketing is a hot topic these days.
We are told by the Wine Market Council that 57% of adults enjoy drinking a glass of wine occasionally and this has increased from 43%, 10 years ago. It’s a good increase which reflects the efficiency of wine bar marketing in general. Any established restaurateur should consider creating a bar of this kind within the facility as they try to broaden the total appeal of the business.
There is a certain social acceptance to wine and according to figures released by the Wine Market Council, in any one year, 3 gallons of wine on average per capita is consumed. There are a huge variety of different types and brands of wine and the United States, specifically Napa Valley, is well to the fore in terms of production and consumption. Hence the proliferation of dedicated bars and the need for specific wine bar marketing initiatives.
Wine appeals to the younger set, as it has a certain mystique and a definite sense of adventure. Younger people appreciate the experimentation that comes with discovering various brands and labels and this is a trait that is not shared within the beer or liquor industries. Wine bar marketing experts thus pay particular attention to creating a “hip” association between this particular demographic and product.
A special kind of environment can be created within wine bars and unique conversations developed around a theme. The wine bar cannot really be compared to the regular bar or a typical pub and there is even a sense of upscale association. As such, sales in these locations are not as price-sensitive as they may be in other alternatives.
We have learned from successful owners that wine bar marketing is best focused on education. Every single brand has a story to tell and many wineries have a long and outstanding legacy. Each batch of wine is unique and marketers realize that they can pull a lot of interest in from fans and those on the periphery by engaging in a good process of education.
Looking toward big business, some wine bar marketing initiatives focus on corporate outings, customer relationship marketing and wine tastings in particular. The owner can set up a meaningful association with the company, developing special events which may cater to that company’s clientele.
Social media marketing can be a wine bar marketing director’s best friend. The operation should have a blog at the very least and a presence on all the major social media platforms. Feedback and two-way conversations between clients should be encouraged, to develop a great bond for future growth.
Expert Jose L Riesco teaches the best methods for getting more visitors to your restaurant at www.myrestaurantmarketing.com. Learn more about honing your wine bar marketing here.
Tagged with: Dining Out • eating out • food and drink • restaurant management • restaurant marketing
Filed under: Dining Out
Like this post? Subscribe to my RSS feed and get loads more!
Leave a Reply